E-SKEPTIC FOR NOVEMBER 27, 2001
Copyright 2001 Michael Shermer, Skeptics Society, Skeptic magazine, e-Skeptic magazine (www.skeptic.com and skepticmag@aol.com). Permission to print, distribute, and post with proper citation and acknowledgment. We encourage you to broadcast e-Skeptic to new potential subscribers. Newcomers can subscribe to e-Skeptic for free by sending an e-mail to: join-skeptics@lyris.net
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UPCOMING SKEPTIC EVENTS

The following event will be held at Baxter Lecture Hall on the Caltech
campus in Pasadena, California. See directions below.

Sunday, December 2, 2:00pm
DR. ROBERT CIALDINI
Professor of Psychology, Arizona State University

INFLUENCE!
Turning Persuasion from an Art into a Science (with
commentary on the making and unmaking of terrorist zeal)

The ability to persuade--to capture the audience, convince the undecided,
convert the opposition--has always been a precious skill. But, over the past
several decades, the delicate art of personal persuasion has been transformed
into the solid science of social influence. Dr. Robert Cialdini, one of the
world's leading experts on the psychology of influence, will describe 
scientifically-grounded principles that increase the likelihood that people
will move in the direction of a request. He will also comment on how these
principles can help us understand how terrorist fervor can be built and how
we might employ the same principles to dilute such dedication.

Donations at the door: $8.00 nonmembers; $5.00 members
Directions: Off the 210 freeway, exit Lake south, left on Del Mar, right on
Michigan, park in the faculty parking lot. Baxter is to the south east of the
large white round auditorium. Off the 110 freeway follow to the end where it
becomes Arroyo Parkway, continue north, right on Del Mar, right on Michigan,
etc.
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NEWTONMAS SPECIAL

FOR ONLINE SUBSCRIPTIONS AT WWW.SKEPTIC.COM In celebration of Sir Isaac Newton's birthday (December 25) Skeptic magazine would like to offer $10.00 off the subscription price for any gift subscriptions you would like to give. This offer is good through December 25. 
Instead of the normal subscription rate of $30.00, the gift subscription rate will be $20.00 for one year, $40.00 for two years (instead of $50.00) and 
$60.00 for three years (instead of $70.00). When you give a gift subscription be sure to indicate that it is this special under the "Questions" box by 
typing in NEWTONMAS SPECIAL. That will indicate to our subscription manager that this is the discounted rate.

Thank you for your support.
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Michael Shermer (skepticmag@aol.com) is the Publisher of Skeptic magazine, the Director of the Skeptics Society (www.skeptic.com), host of the Skeptics Science Lecture Series at Caltech, columnist for Scientific American (www.sciam.com), and author of Why People Believe Weird Things, How We Believe, and The Borderlands of Science.